We were approached by a franchise owner who owned 3 branches in a tier 2 city. The brand is a well known one and there was a good image already, but what lacked was the awareness about the various services offered by the salon, and hence the enquiries were lesser and the business happens mostly via walk-ins and from word of mouth. They had a bigger capacity with state of the art equipment, skilled people, and luxurious interiors. However, they were not able to fully leverage these assets to generate leads and drive business growth.

We knew that Instagram advertising could be the perfect solution for this client. Here’s how we helped them achieve a 350% increase in leads:

Step 1: Discovery call with the client

• We used a unique questionnaire designed to understand the brand, the market, and the audience thoroughly.
• We categorized the audience into three segments: Men, Women, and Parents.
• We identified that the salon’s Instagram page, though having good content, was not performing well due to lack of consistency in content creation.

Step 2: Setting up ad accounts and campaigns

• We set aside a budget for the campaign.
• We created an ad account for the salon and provided permissions to ourselves and their team.
• Since they lacked a website, we decided to take the inorganic route to generate leads in a shorter period of time.

Step 3: Ad Copies and Creatives

• Parents: We created eye-catching short videos of kids having cute haircuts to convey that haircut is an enjoyable experience for kids at the salon.
• Men: We created videos of before and after services such as haircuts, beard trimming, and facials for men.
• Women: We used videos of smoothening and haircut services with trending music to create an ad creative.
• Formats: We used mostly videos in various formats and some images.

Step 4: Ad Copy and Headlines

• We created multiple ad copies and headlines with the right hook and a solid reason for the audience to sign up immediately.
• We experimented with different ad copies, creatives, and audiences to reduce the cost of the campaign and increase the conversion rate.:

The results

The campaign was a huge success, with multiple enquiries on an everyday basis. We received 30 to 35 enquiries every day and had a 30 percent conversion rate. By making sure that there were no delays in contacting enquiries, we were able to respond within 30 minutes. We also had a dedicated team member constantly monitoring the campaign from our end, which helped us fine-tune and optimize it for maximum results.

Our agency has successfully demonstrated how effective Instagram advertising can be for lead generation. If you’re looking to generate leads for your business via Instagram ads, don’t hesitate to contact us. We’ll help you achieve the results you’re looking for and take your business to the next level.