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Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X How we created a 350% increase in leads for a Salon via Instagram Advertising We were approached by a franchise owner who owned 3 branches in a tier 2 city. The brand is a well known one and there was a good image already, but what lacked was the awareness about the various services offered by the salon, and hence the enquiries were lesser and the business happens mostly via walk-ins and from word of mouth. They had a bigger capacity with state of the art equipment, skilled people, and luxurious interiors. However, they were not able to fully leverage these assets to generate leads and drive business growth. We knew that Instagram advertising could be the perfect solution for this client. Here’s how we helped them achieve a 350% increase in leads: Step 1: Discovery call with the client We used a unique questionnaire designed to understand the brand, the market, and the audience thoroughly. We categorized the audience into three segments: Men, Women, and Parents. We identified that the salon’s Instagram page, though having good content, was not performing well due to lack of consistency in content creation. Step 2: Setting up ad accounts and campaigns We set aside a budget for the campaign. We created an ad account for the salon and provided permissions to ourselves and their team. Since they lacked a website, we decided to take the inorganic route to generate leads in a shorter period of time. Step 3: Ad Copies and Creatives Parents: We created eye-catching short videos of kids having cute haircuts to convey that haircut is an enjoyable experience for kids at the salon. Men: We created videos of before and after services such as haircuts, beard trimming, and facials for men. Women: We used videos of smoothening and haircut services with trending music to create an ad creative. Formats: We used mostly videos in various formats and some images. Step 4: Ad Copy and Headlines We created multiple ad copies and headlines with the right hook and a solid reason for the audience to sign up immediately. We experimented with different ad copies, creatives, and audiences to reduce the cost of the campaign and increase the conversion rate.: The results The campaign was a huge success, with multiple enquiries on an everyday basis. We received 30 to 35 enquiries every day and had a 30 percent conversion rate. By making sure that there were no delays in contacting enquiries, we were able to respond within 30 minutes. We also had a dedicated team member constantly monitoring the campaign from our end, which helped us fine-tune and optimize it for maximum results. Our agency has successfully demonstrated how effective Instagram advertising can be for lead generation. If you’re looking to generate leads for your business via Instagram ads, don’t hesitate to contact us. We’ll help you achieve the results you’re looking for and take your business to the next level. Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect Terms & Conditions Privacy Refunds Policy X       Copyright 2014 © SODME Digital Marketing Pvt Ltd

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X Kankatala: A Success Story of Personal Branding that helped in Online sales Agency Involved : SODME Digital Marketing Pvt Ltd Kankatala is a well-known silk saree brand from the city of Visakhapatnam. The brand has been around since 1943. When they wanted to start online in 2016, they had eight plus branches in Vizag, Vijayawada and Rajahmundry. But, when the brand decided to bring their products online, they wanted to establish the same brand image online. Establishing a Premium Brand Online The brand was popular in all of Andhra Pradesh, but the rest of India did not know about them. In 2016, ecommerce aggregators like Amazon and Myntra were ruling the market, and the average price of sarees sold online was less than Rs 5000. Kankatala’s sarees were priced at Rs 15,000 and above. They wanted to see authentic premium bridal silk sarees online. Many had speculated that people wouldn’t buy at that price online without touching and feeling the saree. Creating Customer Trust Through Personal Branding To create customer trust, the team at SODME sat together with Kankatala’s marketing team to discuss the brand’s positioning, customer behaviour, motivations, and challenges. They decided to showcase how each and every saree is special and how it was handpicked. The content was not short, but longer and with a story that told customers why they should buy their product subtly. Family Members on Instagram The family members of three generations were showcased on Instagram talking about their sarees or wearing them for occasions. The audience loved the amount of knowledge that the second-generation entrepreneur had about sarees and how he most lovingly picked them for his wife. The daughters-in-law wore them for all the special occasions. When other brands created illustrated wishes on occasions like Diwali, Sankranti, and New Year, the family members wore the clothes and published them online with a beautiful story. Expanding Reach through Exhibitions They also went and exhibited their sarees in different parts of the country like Hyderabad, Chennai, Bangalore, Mumbai, etc., extending the connection from online to physical. Results of Personal Branding The followers of the brand were able to connect with the people behind the brand. They understood that the brand had a human side to it. Trust increased and sales started happening with people from all over the world buying the sarees without touch and feel. People requested for a physical store from across India. The exhibitions across India helped. When the awareness about the brand and the online sales looked promising, Kankatala expanded to cities like Hyderabad, Bangalore, and Delhi. Global Sales and Local Presence Now Kankatala has customers across 17 countries and more than 50% of their online sales come from the rest of the world. The brand has also opened three new branches in different parts of the country. In conclusion, Kankatala’s success in expanding their business globally can be attributed to their effective use of personal branding. By highlighting the personal stories and expertise of the family members behind the brand, they were able to create a sense of trust and connection with their customers. This helped them to stand out in a crowded e-commerce market and attract customers from all over the world. Their strategy of exhibiting their products in various cities across India also helped to increase awareness about the brand and establish a local presence. As a result, Kankatala has now built a loyal customer base across 17 countries, with over 50% of their online sales coming from outside of India. Read in detail about Kankatala’s Success Story

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X Step-by-Step Guide: Taking Indian Textile Businesses Online and Going Global with Digital Marketing The textile industry in India has seen a significant shift towards online sales in recent years. Many textile brands have expanded their online presence and have seen a significant increase in revenue as a result. However, for small business owners in the textile industry, the thought of going online can be daunting. The competition from larger, established players in the market, the cost of online marketing, and the technical aspects of setting up an online store can all be overwhelming. If you’re a small business owner in the textile industry and have questions about how to start selling online, how to compete with larger businesses, and how much money to invest in online marketing, this guide is for you. We will take you through the process step-by-step and provide you with the knowledge and resources you need to successfully take your textile business online and expand your reach to a global audience. Is a Website Necessary for an E-Commerce Business? An In-Depth Look As a textile business owner, one of the first questions you may have when considering taking your business online is whether or not you need a website. While it is possible to sell online without a website, having one can provide a number of advantages for your business. Let’s take a closer look at why having a website is beneficial for your online textile business: Overall, while it is possible to sell online without a website, having one can provide a number of advantages for your textile business. If you’re serious about growing your business and reaching a larger audience, investing in a website is a wise decision. Social Media Marketing: A Key to Increase Brand’s Online Presence When it comes to increasing a brand’s online presence and driving sales, social media plays a crucial role. As a textile business, it’s important to consider the platforms that will be most beneficial for your brand. Here are a few key platforms to consider Overall, it’s important to understand your target audience and which social media platforms they are most active on. By utilizing these platforms to showcase your products and building a strong brand presence, you can increase your online presence and drive sales for your textile business. Utilizing Advertising to Increase Sales for Ecommerce Businesses As an ecommerce business owner, one of the most important aspects of growing your business is increasing sales. One effective way to do this is through advertising. Social media platforms like Facebook and Instagram, as well as search engines like Google, offer a wide range of advertising options and ad formats  to help ecommerce businesses reach their target audience and drive sales. Social Media Ads: Google Ads: Overall, advertising is a powerful tool that can help ecommerce businesses increase sales and grow their customer base. By utilizing social media and search engine advertising, businesses can reach their target audience and drive more sales Maximizing Online Visibility: The Importance of SEO for Ecommerce Businesses As a business owner, one of the most important aspects of growing your online presence is ensuring that your products can be easily discovered by potential customers. This is where Search Engine Optimization (SEO) comes in. SEO is the process of optimizing your website and its content to improve its visibility and ranking in search engine results. There are two main components of SEO: on-page and off-page. On-page SEO focuses on optimizing elements within your website, such as title tags and meta descriptions, to improve its relevance for specific keywords. Off-page SEO, on the other hand, focuses on building external links to your website to improve its authority and trustworthiness. One of the most important aspects of On-page SEO is creating fresh, relevant content for your website. This includes adding new product pages, blog posts, and category pages. By providing useful information that is relevant to your target audience, you can attract more qualified visitors to your website who are more likely to make a purchase. Another key aspect of SEO is focusing on quality over quantity. Rather than just trying to increase website traffic, it’s important to focus on attracting the right visitors who are most likely to be interested in your products. This can be achieved by targeting specific keywords and phrases that are relevant to your products and audience. In summary, SEO is a vital aspect of ecommerce success and it should be an integral part of your online marketing strategy. By regularly updating your website with fresh, relevant content and targeting the right keywords, you can improve your visibility and attract more qualified visitors to your website. Other Digital Marketing Channels In addition to the above channels, ecommerce businesses should also focus on utilizing other digital marketing strategies to enhance their online presence and reach a global audience. WhatsApp Marketing:  WhatsApp has become a popular communication tool for businesses to connect with their customers. It can be used to send personalized messages, promotions, and updates to a targeted audience. Email Marketing:  Email marketing is an effective way to reach out to existing customers and potential customers. It allows businesses to send personalized messages, promotions, and updates to a targeted audience. Video Calling Facilities:  With the rise of video conferencing platforms, businesses can now offer video calling facilities to their customers. This allows for a more personal and interactive experience for the customer, and can help to build trust and loyalty. These strategies can be used in conjunction with the major digital marketing activities to create a comprehensive digital marketing plan that will help ecommerce businesses to take their business global. Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect Terms & Conditions Privacy Refunds Policy X Copyright 2014 © SODME Digital Marketing Pvt Ltd

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X How to choose the Best Social Media Marketing agency in Chennai Table of Contents: Asking the right questions to understand the marketing objectives. Proposals with clarity on the scope of work. The Social Media Marketing team and their qualifications. Success Stories and case studies How much does a social media marketing agency charge? https://youtu.be/uvCKwSl5YBY When you are a business owner, you have a vision for your social Media marketing channels and promotions. You will be having some expectations and objectives but when it comes to choosing the best social media marketing agency for the work, it is confusing as to how to choose the right agency. What makes the best social media marketing agency? There are certain factors that make a marketing agency stand out from the rest. Some of them are listed below. 1. Asking the right questions to understand the marketing objectives Every business, their positioning in the market, the target audience and the product and services offered are unique.  An ideal agency would be interested in not just the business you offer but on the type of work that they are going to do.  They would have done their homework and they would have a ton of questions to ask you like why people buy from you, who is your current audience, what is your market, what are the marketing goals you would like to achieve etc.  Without these questions, an agency would not be able to give you the right solutions. If an agency does not do this first activity of information gathering, then you cannot expect quality work from them. 2. Proposals with clarity on the scope of work. After information gathering, an agency would submit a proposal. The proposal should contain the following A clear understanding of the problem statement and the goals of the business The scope of work and the deliverables. Just make sure that the proposal is easily understandable. Most Business owners get intimidated by technical jargons and would just think that they won’t understand the proposal and accept whatever is mentioned there. An ideal proposal should help the potential client to make an informed decision. If they are not able to communicate things clearly and in a simplified manner, it would not be easy for them to make an informed decision via social Media content creation. 3. The Social Media Marketing team and their qualifications. The one who approaches you is usually the Business Development Manager and the team that implements the work is different. Try to understand the team and what they have to offer.  Have a casual chat with them to know if they are the right fit to handle a project like yours. Are they able to give you the right advice? Are they handling queries with patience? Get to know the team and convince yourself. 4. Success Stories and case studies Choose an agency with success stories and case studies. An experienced team will have a lot of stories to share. Ask them about the various challenges faced by their other clients and how they solved them. Understand the difference that they have brought in their online performance.  Are you able to relate with their clients? Have they worked on projects similar to yours? What are the KPIs that they have used to measure success? Ask these questions and see if the answers convince you. 5. How much does a social media marketing agency charge? Social Media Marketing agencies in Chennai charge from Rs 25,000 to Rs 2,00,000 depending on the quality of services that they offer. A premium agency with the right experience and a super niche would start charging from Rs 75,000 onwards. These agencies usually are very strong in content and have a team for ads which focuses on conversions. They are called performance marketing agencies. Take a look at our Pricing for Social Media Marketing Services Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect Terms & Conditions Privacy Refunds Policy X Copyright 2022 © SODME Digital Marketing Pvt Ltd