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Case Studies

Case Studies

The Amethyst Store by the No.1 & best Social Media Marketing Agency in Chennai

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X The Amethyst Store About the Brand The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself. The Challenge Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience. Our insights driven strategy & the impactful results We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word. Event Marketing We promoted these events through Facebook and instagram ads, and enticed more people to visit the exhibitions and explore the luxury silver collections. We could visibly see that the ads created a keen interest, and more people started searching for the Amethyst stall to buy the premium quality artistic silver jewellery on offer. We also focused on consistent re-targeting. This helped in generating more interest with more people visiting the stall and checking out the website. This eventually helped in good retention and more conversions. Website promotions We ran periodic contextual ads on Facebook and Instagram Re-targeting was a major tactic used to enable conversions Social Media Management We managed the brand’s page on Facebook and Instagram and maintained the aesthetics Storytelling for user generated content and creative product description kept the followers engaged with the brand. Services Offered Event Marketing, Social Media Storytelling and advertising Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect Terms Privacy Refunds X       Copyright 2022 © SODME Digital Marketing Pvt Ltd

Prashanti Sarees
Case Studies

Prashanti Sarees by No.1 & best Social Media Marketing Agency in Chennai

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X Prashanti Sarees About the Brand Prashanti Sarees needs no introduction to the people of Chennai. As a well established brand with Stores in Mylapore, Tnagar and Bangalore, they enjoyed a solid customer base. They had a good collection of handloom sarees, and their classy silk cottons were a firm favourite among office goers. The Challenge Prashanti sarees were already online and enjoyed above average sales on their website. They approached us to scale up and reach a wider audience. Our insights driven strategy & the impactful results As we are always on top of the latest trends in the digital marketing space, we identified that the social media algorithm started favouring videos. So, we chose Video Marketing as our core strategy. We planned the videos with one of the owners taking the lead. Her conversational style and the artistically showcased handpicked saree range made the videos go viral, and reach a wider audience than the set target of existing customers. The engagement rates were increasing consistently and as a result, the enquiries increased multifold. As the brand started gaining unprecedented traction, we had to turn our immediate focus towards an interactive website and regular social media content. We focused on creating eye-catching visuals through quality product photography and creative captions. Even on the website, the product photography and the descriptions were unique. Apart from Facebook, Youtube, a platform not used by many businesses, gave us a lot of eyeballs with the subscriber count hitting the roof. We started optimising the content for Youtube for more promising results. A consistency was maintained to generate and distribute content. Measuring the right metrics We started measuring the metrics, and regularly tweaked our marketing strategy to achieve goals The right mix of organic and inorganic marketing helped the brand reduce the cost involved in conversion. Re-targeting became even more easier with the custom audience created during events, website visits, video views etc Thanks to our insights driven SEO planning, the brand ranks for all the major keywords in the silk saree industry. Services offered Content Writing- Blogs, SEO, Product Descriptions, Photography, Video Marketing, Advertising, and Social Media Marketing Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect X       Copyright 2022 © SODME Digital Marketing Pvt Ltd

kankatala
Case Studies

The Kankatala Story by the No.1 & best Social Media Agency in Chennai

Home About Services DM Services Marketing Audit Consulting Training Pricing Courses Courses Downloads Sangeetha(SSA) Workshops Blogs Case Studies The Amethyst Store Prashanti Sarees The Kankatala Story Connect X The Kankatala Story About the company Kankatala has been an iconic part of Vizag since 1943. They were well known for their pure and authentic handloom sarees. They had an intelligent USP – all sarees in-store were personally handpicked by the Kankatala family. This established a personal connection with their client base, and they positioned themselves as a goto brand for festive and bridal silk sarees locally. The Challenge As any entrepreneur would desire, the Kankatala clan wanted to bring their brand online. They took tentative steps towards it in 2017. It was challenging from the word go, as no other saree brand online were selling sarees for more than Rs 20K at that time. Kankatala’s authentic silk sarees definitely cost way more than Rs 20K. This was indeed a challenge to be tackled. Though people had spending power, there was not a lot of trust on online purchases at that time. Kankatala were determined that their online clients should get access to the handpicked premium collection they sold in-store. So, we decided we needed to tailor a strategy that would satisfy all sides. Our Insights Driven Solutions We felt the only way to make people trust the brand is by giving them a personalized experience. So, our first focus was on our social media creatives and captions. As we knew how People love to touch and feel silk sarees before buying, we decided to make the online shopping experience extra exciting. We only used high quality creative images to give a visual treat to the eyes, while the longer than usual creative captions established an emotional connect. In fact, each caption was like a mini blog wherein the process of making the saree, the material, the motifs, and the feeling one would have wearing them, were all explained vividly. 2.The website also had unique high quality product descriptions and category descriptions that made people spend more time interacting with the site, and this in turn also helped in effective SEO. 3.We chose Facebook and Instagram as the primary social media platforms and utilized user generated content and influencer Marketing strategies to the fullest. 4.Personal branding is one of the major strategies that helped the brand to gain trust. Storytelling by putting the Kankatala family and family events in social media was a sure fire hit with the target audience. 5.We ran ads by following a proper funnel. The objectives were set for awareness, consideration and conversion. The ads were run on Facebook and Instagram, and the cost per result and other metrics were monitored on a regular basis. Results Our consistent efforts helped the brand not only reach the pan Indian audience, but also transcend geographical boundaries and appeal to the global audience. After realizing how the brand has reached major cities, Kankatala was able to open branches in Hyderabad, Bangalore and Delhi too. Services offered Strategy Development, Content writing – Product descriptions, Emails, Reputation Management and ad copies, Designing, Advertising, Event Marketing, Personal Branding and Influencer Marketing. Get in touch 7812000030 Info@sodme.in DM Services Sangeetha(SSA) Marketing Audit Connect Terms & Conditions Privacy Refunds Policy X       Copyright 2022 © SODME Digital Marketing Pvt Ltd

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