SODME

Talk to our Sr.Consultant

Sangeetha S Abishek (SSA)

Results-driven Digital Marketing Consultant

Sangeetha S Abishek is a results-driven Digital Marketing Consultant based in Chennai, with a proven track record of success in the beauty and fashion industry, specifically in the textile, jewelry, and salon sectors. As a consultant, her focus is on driving measurable and meaningful growth for her clients. 

Her services include

  • List Item #1Working closely with clients to understand their unique business needs and creating a customized strategy for achieving their goals
  • Conducting a comprehensive marketing audit to identify opportunities and areas for improvement in brand positioning, customer behavior, competitor analysis, and online and offline presence
  • Developing a data-driven brand positioning, customer persona, brand archetype, and goal-setting based on resources available to ensure maximum impact
  • Implementing a comprehensive marketing plan that includes a content strategy, visual strategy, resource planning, advertisement strategy and budgets, all tailored to achieving specific business objectives
  • Continuously monitoring and analyzing campaign performance, and making data-driven adjustments to improve online sales revenues, resulting in measurable ROI for clients.

Who is Sangeetha S Abishek (SSA)

  • Professor of digital marketing at leading B-schools in India
  • Coach training in-house teams and business owners
  • YouTuber with 40,000 subscribers creating digital marketing educational content in simple Tamil
  • Director of SODME Digital Marketing
  • Regular speaker at various business forums on various digital marketing topics.
  • Trusted digital marketing consultant, helping clients take the right steps to bring their business online and acts as a bridge between business owners and agencies

My Teaching Journey

  • I am a visiting Professor teaching Digital Marketing at SME IIT Jodhpur, Symbiosis Institute of Business Management (BLR), Bharathidasan Institute of Management, Gitam Institute of Management, Chennai Business School, IIAM (Vizag)
  • I have been invited as a guest lecturer at Great Lakes Institute of Management and XLRI

Coaching and Training

  • I am a visiting Professor teaching Digital Marketing at SME IIT Jodhpur, Symbiosis Institute of Business Management (BLR), Bharathidasan Institute of Management, Gitam Institute of Management, Chennai Business School, IIAM (Vizag)
  • I have been invited as a guest lecturer at Great Lakes Institute of Management and XLRI

My Journey

2007
Completed my MBA. Placed as a Manager in a Public Sector Bank
2010
Got Selected as an Assistant Professor at Symbiosis at age 25
2011
Worked at Chennai Business School as a Professor
2013
Worked for a Digital Marketing agency. Got frustrated with unethical practices followed there
2014
Worked as Marketing Head at Animaker. Looking at the results, got the confidence to start on my own
2014
Started Digital Marketing agency. Restarted my teaching at B Schools as a visiting Faculty. Started training
2017
Started Consulting as an independent Consultant
2020
Youtube Channel – started as an active content creator
2021
Introduced new services – Digital marketing Audit and Strategy
2022
Reached 30k subscribers on Youtube
2022
Reached 1 million people through my online content