Social Media Masterclass (Tamil)
Course Module
The course is designed to suit agencies, freelancers, aspiring marketers and Business Owners. The class will be delivered in Tamil (recorded).
- What is Social Media Marketing?
- Why Social Media Marketing?
- The top 3 channels
Class 1
- What is Instagram?
- Why Instagram Marketing the Best for Businesses?
Class 2
- Significant features of Instagram
- Business vs Personal profiles
- Newsfeed, Insights, page, Post
Class 3
- Forms of Content on Instagram
Class 4 - What are hashtags?
- How to use Hashtags?
- How to create hashtags?
Class 5
- How to post content on Instagram?
- Promote posts
- Using creator studio
Class 1
Class 2
Class 3
Class 4
Class 5
- How is Facebook Different? Page, Profile, Groups, Events
Class 2
- Creating a page, ads manager, Groups, Events
Class 3
- Posting and Scheduling content
- Insights
Class 4
- The algorithm and the reach
- Facebook content best practices
Class 5
- Boost posts
Class 1
Class 2
- What is Business Manager
- Giving and getting permission for assets
- How to find Business ID?
- Adding people
Class 2
- Business Settings Adding Pages, Ad accounts, Instagram accounts, WhatsApp accounts
- Setting up ads Manager
Class 1
Class 2
Class 3
Class 4
Class 5
Class 6
Class 7
- The Marketing Funnel
Class 2
- Running ads on ads manager
Class 3
- Ads library
Class 4
- Audience
- Custom
- Saved
- Lookalike
Class 5
- Navigating ads manager Understanding the metrics
Class 6
- Creating a Facebook pixel
- Uses of a Facebook Pixel
Class 7
- Lead generation ads
- Landing pages
- Nurturing leads
Class 1
Class 2
Class 3
- Creating a content plan
Class 2
- Creating a content calendar
Class 3
- Creating visuals using Canva
Class 1
Class 2
Class 3
Class 4
Class 5
Class 6
Class 7
Class 8
- What is LinkedIn
- What is unique about LinkedIn
Class 2
- Features of LinkedIn- Summary, Pages, Groups, In-mails
Class 3
- Writing LinkedIn Summary Best practices
Class 4
- Connections on LinkedIn Best Practices
Class 5
- Creating Content on LinkedIn
Class 6
- LinkedIn Premium
Class 7
- LinkedIn Pages, Roles, Showcase pages
Class 8
- Advertising on LinkedIn
Class 1
Class 2
- Creating a Channel
Class 2
- Creating Content- Videos, Shorts Managing YT Community Preparing scripts for Videos
- Posting Content Thumbnail, Title, Description & Other elements
- YouTube Algorithm
- Analytics
Class 1
Class 2
- Information Gathering
- Audience Persona
- Target Audience
- Content Strategy
- Choosing the right channels
Class 2
- Brand Guidelines
- Implementation
- Facebook and Instagram checklists